Data Services

Data & Betting Services launched its main consumer facing web-site, TurfTrax.com in July 2003 and since then has gone on to provide white label content to a number of media and betting industry clients. The sites provide a comprehensive form guide for all United Kingdom and Irish racing in a modern graphical form. It derives its core data from both publicly available and proprietary data which is then processed to provide a sophisticated analysis of all indicators of a horse's likely performance in any given race, together with integrated betting.

The TurfTrax Predictor ("the Predictor") which is the UK's leading (in terms of results) ante-post tipping service available, integrates this data with an assessment of the best odds available to produce a best value betting opportunity, and has produced the best result of any such UK based service consistently since November 2005.

The data underlying TurfTrax.com can be reformulated or represented in many ways and the division has been actively pursuing a number of white label content deals with bookmakers and media. In particular, the division has been successful in supplying UK form guide material to the Australian betting market through Tabcorp, the leading Australian betting organisation, and further international distribution and origination deals are anticipated.